Along with décor and ambiance, the menu is an important factor when deciding where to dine. And it’s not just the food on offer that contributes to this first impression: the design is important too. Whether your client is a brand new, trendy coffee shop, a well-established and upmarket restaurant or a family-owned-family-friendly diner, the menu should shout out loud what the place is all about.
With so much on the line, careful consideration should be given to color scheme, typeface, imagery, and layout.
