Task. To redesign the website in order to reposition the brand and create differentiation from competitors.
Vision. Fresh look and visuals that reflect a modern car ownership experience. Straight-to-the-point content. Expandable design framework for updating other pages.
Result. Business metrics, market, audience, and competitors analyzed. New visual and communicative strategy implemented.
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Project details:
- Client: Upshift ↗
- Country: United States
- Date: 2021
- Services: Web design
- Project type: Corporate website
- Versions: Mobile ∙ Desktop
- Tools: Figma ∙ Tilda
- Price category: II. Medium (≈ 5,000 $)
- Result: Demo ↗
Additional materials:
