SWATCH CONCEPT

Swatch brand website redesign.

I've bought swatch watches recently and thought to make a redesign of its website. I found current website old with a bit hard user flow.

What i did:
— Primary navigation is much simplifyed and Improved on whole website to get customer find what is needed faster and easy;
— Filters in product lists are upgraded on the all devices;
— Main landing buttons such as "all watches" added;
— "Bag" has new page, not just alt window;
— Interface inputs are simplifyed . For example, "Checkout" page;
— The design system has been improved, less colours, more attention at the main information and landing links.

Tags:
– Design & Usability Research
– UIKit
– UX & UI
– Figma Expert
– UI/UX Prototyping
– Adobe Photoshop
– Web Design