B2B Concept / UX / E-commerce / Business Model Canvas

Design plays a huge role in creating b2b platforms for wholesale business. My task was to create a b2b system design for a wholesale irrigation equipment store.
It's important to look at the interface from the user's perspective and find a way to interact that provides a smooth and easy shopping experience. In the course of the study, taking into account the company's primary specialization in wholesale trade, it was decided to develop a B2B system in order to improve interaction with wholesale buyers. This system "takes over" part of the functions of the sales department, accounting, legal department, marketing, and even quality service, and at the same time simplifies the ordering process for the client. With a B2B system, time and resources can be used more efficiently.

Tasks, tasks that I had to solve:

1. Development of UX / UI design, taking into account the corporate identity of the company;
2. Designing a balanced structure of the catalog of goods for a quick and convenient search for goods;
3. Designing a B2B system (personal account), taking into account the company's orientation towards a wholesale buyer.

Analysis:

1. Analysis of competitors' sites;
2. Analysis of the target audience and identification of user persons;
3. Analysis of the company's merits to create its own unique selling proposition;
4. Analysis of the existing site of the company, which has already shaped the user behavior of customers