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Графический дизайнер

ChicWoods: logo and visual identity

Добавлено 06 мар 2024 в 16:15
Client Brief:
We're a small artisanal wooden jewelry brand called «ChicWood» crafting unique pieces inspired by the beauty of natural materials. Our goal is to establish a captivating visual identity that reflects our commitment to craftsmanship and nature-inspired designs.

Design Objectives:
- Develop a minimalistic and clean logo that encapsulates the essence of a tree.
- Create branding elements that resonate with brand's ethos, emphasizing authenticity and a connection to nature.
- Ensure the design elements are versatile and adaptable for various applications across both physical and digital platforms.
- Maintain a balance between simplicity and visual appeal to attract our target audience.

Target Audience:
Our audience consists of nature enthusiasts, eco-conscious consumers, and those who appreciate artisanal craftsmanship. The branding should appeal to individuals seeking a connection with nature through beautifully crafted accessories.

Results: Logo: The logo depicts a cross-section of a tree, showcasing its natural growth rings. It serves to highlight the jewelry's foundation in authentic, natural materials—wood. Additionally, it symbolizes the brand's deep-rooted connection to nature. The gracefully undulating lines, tapering delicately towards the logo's edges, evoke a serene and tranquil ambiance tailored for brand's discerning audience.

Color Choices:
The dark green hues evoke the lush foliage of woodland landscapes, symbolizing growth and a connection to nature. Beige tones reflect the warmth of natural wood textures, exuding elegance and timeless allure. Together, they create a palette that harmoniously embodies the organic beauty of our artisanal wooden jewelry pieces.
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