KuCoin is a top cryptocurrency exchange that offers over 700 digital assets and currently provides spot trading, margin trading, P2P fiat trading, futures trading, staking, and lending to 25 million users in 207 countries and regions.
The given campaign was focused on the publication of materials in Tier 1 and first-echelon media. The publication of high-profile news releases, bold statements and positive announcements, as well as prompt and streamlined communication with loyal journalists, fostered the steady growth in the online recognition and reputation of KuCoin as a reliable and professional company.
468 publications were released over 6 months. More than half of them were placed in Tier 1 media outlets, and another 64 in top media, such as Forbes, Bloomberg, Techcrunch, Coindesk, Cointelegraph and Business Insider.
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